Bringing Heavy-Duty Truck Sales, Service Excellence, and OEM Parts to Northern Michigan
GRAYLING, Mich. – [Spring, 2026] – Stoops Freightliner-Western Star is proud to announce the upcoming opening of its newest medium and heavy-duty truck dealership location in Grayling, strategically positioned to serve the transportation, vocational, and fleet needs of Central and Northern Michigan. This expansion represents a significant investment in the region and reinforces Stoops’ commitment to delivering exceptional service where customers need it most.
Filling a Critical Gap in Northern Michigan
For years, trucking companies, fleet operators, municipalities, and vocational businesses in Northern Michigan have faced challenges accessing quality heavy-duty truck sales and service. The new Grayling location directly addresses this gap, bringing Freightliner-Western Star, Cummins, and Allison Transmission expertise closer to the customers who depend on reliable equipment to keep their operations running.
“We’re excited to establish a strong presence in Grayling and throughout Northern Michigan,” said David Shane, Vice President of Operations. “This dealership is designed specifically to meet the unique needs of the region’s municipalities, logging, construction, agricultural, and transportation industries with the quality semi-trucks, expert parts, knowledge, and responsive service they deserve.”
Unmatched Service Capabilities
The Grayling facility features nine service bays purpose-built for the demands on Northern Michigan’s on-highway, heavy-duty, and vocational fleets:
- Deep bays (70-foot) specifically designed to accommodate Michigan gravel trains and extended equipment configurations
- Standard bays (40-foot) for conventional semi-trucks and efficient service turnaround
- Vocational specialists with expertise in logging, construction, and specialized applications
- On-highway technicians trained on Freightliner and Western Star platforms
- Experienced staff committed to minimizing downtime and maximizing fleet uptime
Parts Availability When You Need It
Understanding that downtime costs money, Stoops Freightliner-Western Star Grayling will offer:
- Daily parts delivery service with dedicated delivery routes throughout the region (goal of 3x weekly minimum)
- Two delivery vans ensuring fast fulfillment to customer locations
- All makes and models parts availability, including aftermarket options, and not limited to Freightliner and Western Star
- Experienced parts staff providing expert guidance and efficient order fulfillment
- Customer-focused experience prioritizing quick turnaround and accurate orders
- Online ordering capabilities with insight into on-hand inventory
Comprehensive Sales Solutions
The Grayling dealership will serve as a dual-brand location offering:
- Freightliner trucks, including the renowned Cascadia and M2 box truck configurations, for fleet and regional hauling applications
- Western Star trucks with focused vocational outreach for logging, construction, dump truck, and specialized heavy-duty applications
- New and used inventory (used inventory anticipated Spring 2026)
- Fleet consultation and customized solutions for operations of all sizes
- Dedicated sales and technical specialists for both on-highway and vocational segments
Serving Northern Michigan Communities
The Stoops Freightliner-Western Star Grayling location will serve customers across an extensive regional footprint, including Clare, Gaylord, Alpena, Cheboygan, West Branch, Roscommon, Houghton Lake, and surrounding counties. The dealership aims to become a trusted partner for:
- Trucking and logistics companies
- Construction and excavating contractors
- Logging operations
- Agricultural businesses
- Beverage, moving, propane, pickup/delivery/distribution, and utility industries
- Municipal fleets
- Independent owner-operators
In Michigan, Stoops Freightliner-Western Star operates locations in Traverse City, Wayne, and now Grayling. As an authorized Freightliner, Western Star, Cummins, and Allison dealer, Stoops is committed to providing exceptional sales, service, and parts support backed by factory-trained technicians and genuine OEM parts. The addition of the Grayling location expands Stoops’ ability to serve customers throughout Northern Michigan with the local, responsive service they deserve.